Who are you? What business are you ... in?This is THE single most ... question you couldask if you ... want to take your business to thenext ... many ... define the Who are you? What business are you ***REALLY*** in?This is THE single most fundamental question you couldask if you seriously want to take your business to thenext level.Too many businesses define themselves narrowly bywhat they do (eg., consultant, restaurant, dentist) ratherthan by what they know (core competencies) and by whatthey own (strategic assets). For example, Disney does NOT define their business astheme parks (as most people might think), but ratheras three dimensional entertainment.Do you see the major difference between these twobusiness definitions!!? The first is highly restrictive,while the second is expansive and opens many new doorsin terms of profit-generating opportunities.That is why Disneys success is everywhere!! Themecruise ships, Broadway shows, mini-parks, retail storesand a host of other business ventures.Lets look at another example ... one you know very well.Mac Donalds.What business do you think they are in? Big Macs? Nope.The hamburger business?? Not even close. (They wouldnever survive if they defined themselves as a hamburgerbusiness!!! Ugh!!)Give up?? MacDonalds is in the business of ---- realestate ---- (they are experts in picking the bestlocations) and ---- operational systems ---- (expertsat highly perfected franchise systems).So how does all this relate to your business? Alot!!!!/////////////////////////////////////////////////Just like we only use about 10% of our brain power, business owners only use 10% of their business power. /////////////////////////////////////////////////As a business owner, you always bring alot more to thetable - in terms of core strengths, resources, tangibleand intangible assets - than are ever being tapped andutilized in your business.If you are defining your business by your roles, activitiesor services/products, you are currently under performingand seriously restricting your business profit potential.Re-define your business not by what you do, but by whatcore strenghs and assets are. When you do, you will -guaranteed - break the boundaries that bind you. =>> COACH'S RECOMMENDED ACTION:Take 30-60 minutes during the next week and seriouslyassess your core competencies and assets. Ask at least5 business associates what they see as your 3 greateststrengths and assets. How can you expand the scope andthe profitability of your business, by integrating more ofyour competencies and assets into your business focus? Source: Free Articles from ArticlesFactory.com