Posted on: 04 December, 2012
Author: Nigel Graber
The recession has been cruel to the UK's copywriting businesses. But winning new work is simply a matter of being creative - something copywriters should be good at. UK freelance copywriters have had it tough of late. Theyve needed to be inventive in coming up with ways of keeping the work flowing in these recession-hit times. Where Plan A was once enough, Plan B has had to come to the fore. What was Plan A, then? Well, some copywriters websites were well-favoured on the natural listings. If yours wasnt one of them, you could throw a few hundred pounds at...
Continue ReadingPosted on: 25 May, 2012
Author: Nigel Graber
Bill Bernbach was one of New York's finest copywriters. He made his name by being the first person to put copywriters and art directors together in teams. Bill Bernbach, who was born in New York in 1911, was one of New York's finest copywriters. Bernbach lent his name to Doyle Dane Bernbach (DDB), which survives to this day as a world-class agency. Bernbach made his name by being the first person to put copywriters and art directors together in teams. From humble beginnings in The Bronx, Bernbach gained a BA degree from New York University, where he majored in English....
Continue ReadingPosted on: 18 April, 2012
Author: Bob Hoffman
You have decided its time to roll up your sleeves and create a written masterpiece. Good for you! The first step to creating awesome copywriting depends on you. For example, how well do you express your thoughts and ideas when writing to someone you have never met? Here are the best tips to help you do it with ease. Businesses hire professional copywriters to help sell their products and services. They need smart sales writing to get the job done. You have decided to explore the challenge of doing it yourself. Who is more qualified than yourself to talk about...
Continue ReadingPosted on: 28 June, 2011
Author: chaudhary fahim
The drawing cartoons are beautiful and sizzling objects online. They are durable, creative and enchanting illustrations. Generally speaking, there are several forms of drawing cartoons accessible o... The drawing cartoons are beautiful and sizzling objects online. They are durable, creative and enchanting illustrations. Generally speaking, there are several forms of drawing cartoons accessible on the web, presently, such as Pikachu, Anime, Manga, Tarzan, Pink Panther, Donald Duck and many others. Each type of drawing cartoon looks unique and different absolutely from the other depiction online. Requiring creative and truthful cartoon online will barely need you to get in touch with...
Continue ReadingPosted on: 25 February, 2011
Author: Kwan H Lo
If you are still using your regular phone to make long distance and international calls, think about VoIP service. See why VoIP has several advantages over your regular phone. People and technology has come a long way with regard to communication. The telephone was the sole means for two people to talk to each other when they are far away from each other. But the advancement of technology brought about new changes in the way people communicate and one of these is the VoIP or Voice over Internet Protocol. VoIP is another means of communicating with other people through another...
Continue ReadingPosted on: 17 February, 2010
Author: John. T. Roberts
For the writer who wishes to have his or her work published, making sure the submitted manuscript is formatted correctly is as important as completing the work. A poorly or wrongly submitted manuscript will not even be considered, and all the hard work wasted as a result, hence understanding the requirements for submission and formatting is absolutely essential... For the writer who wishes to have his or her work published, making sure the submitted manuscript is formatted correctly is as important as completing the work. A poorly or wrongly submitted manuscript will not even be considered,...
Continue ReadingPosted on: 13 February, 2007
Author: John A. Manley
In 1993, I was helping a friend move out of his apartment. I don't remember a whole lot about that day, except a Peanuts comic strip he had pinned to a bulletin board I packed away. Snoopy sat in ea... In 1993, I was helping a friend move out of his apartment. I don't remember a whole lot about that day, except a Peanuts comic strip he had pinned to a bulletin board I packed away. Snoopy sat in each panel, atop his doghouse, banging away at his typewriter. The first panel was titled "Monday." Snoopy seemed a little dejected...
Continue ReadingPosted on: 05 December, 2005
Author: Peter Wise
Even nowadays, too many companies are essentially cutting up their printed brochures and pasting them online as the prime content for their website. It seems like the cheap and easy option but actually its the very expensive one, and it will cost them countless customers and almost guarantee low search engine rankings. Here are the main reasons why you need to create content for your website from scratch and not recycle existing print copy. 1. Your brochure is primarily aimed at one audience customers. Your website is aimed at two customers and search engines. People read...
Continue ReadingPosted on: 02 March, 2005
Author: Karon Thackston
Only about 20% of your copy is going to get read. The rest will simply be scanned. I'm sure you've heard the statistic before. It's nothing new. While it might sound frightening or frustrating, it's a fact of copywriting life. So what do you do next? Give up? What difference does it make if only about 20% will be read anyway? It makes a world of difference. Especially if you understand that there are some sections of your copy that are practically guaranteed to get read. If you know what these are and work to reinforce them, you'll see your...
Continue ReadingPosted on: 24 November, 2004
Author: Dave Alston
Hi ... ... on this one for a little while now but its probably one of the most profound ... of my life. It all began with a little book about music and its had such a deep i Hi everyone,Been ruminating on this one for a little while now but its probably one of the most profound discoveries of my life. It all began with a little book about music and its had such a deep influence on my copywriting and small business, indeed my whole outlook on life, I'd like to share it with you all now.Heres what...
Continue Reading