Theres a lot to be said for the value of editorial side coverage, but you cant count on people acting on what they read or even remembering it for long. The smarter bet is to find ways to leverage your coverage to enhance the odds of driving more prospects in. Here are some fairly easy ways to do it: Maybe it played for Kevin Costner in Field of Dreams, but that paraphrased line Print it and they will come doesnt necessarily work in real life. Theres a lot to be said for the value of editorial side coverage, but you cant count on people acting on what they read or even remembering it for long. The smarter bet is to find ways to leverage your coverage to enhance the odds of driving more prospects in. Here are some fairly easy ways to do it:First, create a short synopsis of the article (making sure your part of it is front and center), including the headline, publication and publication date. Tease to the hit or placement on your home page and link it to the synopsis, which you should post to the Press section (or some informational equivalent) of your site. If youre among the many who are comfortable with e-mail marketing and are fairly nimble, you can devise a simple informational mailing that shares news of coverage and provides a link to the article on the publications website, if its available. Many publications allow public access to their content for a limited amount of time, so do this before that time expires. Otherwise, you need to check out the availability of reprint rights and PDFs, well worth it for articles where youre quoted expansively or that youve authored. For a price, you can secure a PDF (hard copies are usually extra) and guidelines for usage. Dont make your own photocopies or PDFs because you risk violating the publications copyright. Heres how to use the PDF: Source: Free Articles from ArticlesFactory.com