Most Web business owners have limited ... ... so itonly makes sense to invest in ... that really works. Todaythe top two ways people find what they want online are ... ind Most Web business owners have limited marketing resources, so itonly makes sense to invest in marketing that really works. Todaythe top two ways people find what they want online are throughsearch indexes, and through links.Which means, search engine optimization (SEO) and targeted linkbuilding are the top marketing tactics today that are worth yourinvestment. You can certainly choose one or the other, buthere's why we recommend you do both:SEO services are all about getting you the best possible searchengine positioning. Although search engines are used by close to80% of the population online today to find resources, currentlythey index less than 40% of the Internet overall. Which meansthat more than 60% of all Internet resources cannot be foundthrough the search engines at all.This raises the question: 'If people can't find the resourcesthey want through search engines and directories, how DO theyfind them and where do they look?'The answer is, 'through links'. After search indexes, this isthe 2nd most popular way to find anything online, and opens thedoor to a much higher percentage of the Internet's resourcesthan search indexes can offer.Targeted link building finds the sites where your marketgathers, then works to establish a direct link from those sitesto yours. In this way it brings you one step closer to reachingyour target markets - the people frequenting sites in yourmarket niche.And because targeted links enhance your listings with the top 19search engines and directories today, you'll become a morevisible and a recognized player in your niche market. SEO andlink building combine in a symbiotic relationship, and it worksto your advantage.Can you see why you need to invest in both site optimization andlink building? Targeted link building reaches out to the onlinecommunity to find your target audience and build your network,while an SEO campaign enhances and effectively submits your Website assets.So make the investment. Do BOTH site optimization and targetedlink building. Concentrate on these two areas of your marketingonline to put your products and services before the most 'buyingeyes' and gain the widest possible reach. Invest in your onlinemarketing today and you are investing in a bright future,because your Web site is an asset that grows. Article Tags: Search Engines Source: Free Articles from ArticlesFactory.com