After months of rebuilding your website - adding great contentfilled with profitable, keyword-rich copy (all due to Dr Ken Evoy'sexcellent 5-day Affiliate Masters e-mail course, no doubt) - yoursite i... After months of rebuilding your website - adding great contentfilled with profitable, keyword-rich copy (all due to Dr Ken Evoy'sexcellent 5-day Affiliate Masters e-mail course, no doubt) - yoursite is now ready to be uploaded to the Internet!But how do you go about promoting this new content?Well, you need a plan!===== Side Bar ===== It's easy to receive Ken's 5-day Affiliate Masters e-mail course! Just send a blank e-mail to mailto:[email protected] and get day 1 of this great course in your inbox TODAY!===== Side Bar ===== WEBSITE PROMOTION PLANYes, you need a website promotion plan! And you need a schedulefor that plan. And once that schedule's finished, you need another,long-term plan - site promotion is never over! Some of theactivities that you should plan to do are listed below; youcan probably think of others, more relevant to your site: do!===== Side Bar =====For a long-term plan, and some long-term activities, read myarticle called Promote Your Site Every Day!. You can find it :http://www.shoptour.co.uk/webmaster-promote/promote-your-site.shtml===== Side Bar ===== 1: TELL YOUR E-MAIL SUBSCRIBERSTell your e-mail subscribers! This is an easy first step to take,to promote a site redesign (or new pages on your site). Subscribershave been expecting an announcement, anyway, because you've beenreferring to the redesign in earlier newsletters (haven't you?).This is your best opportunity to really go into detail about allthe great ways your site has improved, and all the new benefitsyour subscribers will find. You could even (cheekily!) run acompetition to encourage subscribers to visit your site, andfind those inevitable bugs, before the rest of the web does!!===== Side Bar =====If you don't run a newsletter, this is one (of many) great reasonswhy you should! Listbot, Topica, e-circle are just a few servicesthat provide free, ad-supported, newsletters: - http://www.listbot.com - http://www.topica.com - http://www.ecircle-uk.com===== Side Bar ===== 2: TELL YOUR FRIENDS, FAMILY, ANYONETell friends, family and others who are (legitimately) in youraddress book. Make your e-mail personal, and friendly. And betterstill, just talk about how your site now benefits or involves them.That is, just discuss: * your new link to their site * your promotion of their affiliate program * their new article, now on your siteEven busy friends and family, need to be 'encouraged'! Always focuson benefits, but *get them* to visit! 3: TELL THE NEWSGROUPSTell the newsgroups about your new site, but only do this if youare a regular contributor. Simply announce your site - checkthat site announcements are allowed, first! - with a few goodreasons why members should visit! Better still, contribute to thenewsgroup, and simply leave your URL as part of your 'signature'.A great place to find suitable newsgroups is - http://www.deja.com/usenet/ (now http://groups.google.com) 4: WHAT ABOUT SEARCH ENGINES?DON'T just blast your new pages to all the search engines /directories! This may seem like spam to them, and your new pages(or even your whole site) may get banned. This is because somesearch engines need to be told about new pages, others don't. Anddirectories generally just like to know about the main page on yoursite (unless you've just added a lot of content on a completelydifferent theme).Search engine policies change regularly, so find out from others byvisiting a search engine forum, or asking someone you consider tobe an expert. An excellent place to find search engine advice ishttp://www.searchengineforums.com [HELP! and New Member Forum].(So what did *I* do? I just submitted one new page to the majorsearch engines. This page has links to all of the other new pages,too, so the search engine spiders should eventually index all of mynew content. I visited searchengineforums first, obviously!) 5: DON'T FORGET PAY-PER-CLICK SEARCH ENGINES!Add more keywords to your various pay-per-click accounts. This is agreat way to make new content available, quickly. (You just have towait for keyword-approval by the pay-per-click administrators).Choose profitable keywords (high demand, low supply), identifiedwhen you began creating new content. But, as you pay for eachclick, it's important that you only get clicks from your potentialcustomers; so choose your keywords, title & description carefully.===== Big Side Bar =====Don't know what Pay-per-click search engines are? They are searchengines, like GoTo, that allow you to choose how highly your siteranks for a particular keyword. So you make a bid on a keyword. Andif your bid is highest, your site features highest on that searchengine's ranking, for that keyword. And for each click your listinggenerates, you pay the amount that you bid to the search engine.Pay-per-click search engines are proving to be an excellent way toget extra traffic. Especially when you consider that results fromGoTo, the main pay-per-click, feed into highly-placed sponsoredlinks on many of the major search engines.===== Big Side Bar =====To learn much, much more about pay-per-click search engines visitthis excellent site: http://www.PayPerClickSearchEngines.com/ 6: FIND OTHER PROMOTION SOURCESSearch engines are not the only way to promote your site. There arewebmaster resource sites, freebie sites, and even Britney Spearsfanclub sites, all of which depend on new content! You name it,there's a site resource dedicated to it!So use your favorite search engine to discover these resources,and check out their linking policy. Then, if possible, get a link!(You may even want to visit some of the links on the resource site,and get links from those sites too!)With some persistence, this should bring you a lot of well-targetedtraffic. (Free Sites, for example, get most of their traffic fromone such resource: The Free Site - http://www.thefreesite.com ) 7: WRITE AN ARTICLEWriting an article (like this one) is a great way to promote yournew content. There are so many sites willing to accept articles,and so many editors willing to publish them in their newsletters.Just write about your new content (but not about your site), makingit interesting and informative to a general audience. Then, in theauthor-byline, refer to your new content, and provide a link to it.For example, I found a great site, Find Sticky, just from readingan interesting article about sticky content, written by the site'swebmaster. I enjoyed the article and checked the author bylines tosee who wrote it, then visited his site - http://www.findsticky.com===== Side Bar =====Don't know how to write an article? Just write about what youactually do, and the sites that you visit. Then read a few goodarticles on 'how to write an article', and compose away! It *isn't*difficult, and it can be very rewarding (not least because of thecontacts you make with those that actually publish your articles!)===== Side Bar =====The following sites accept free articles for publication:http://www.ezinearticles.comhttp://www.ideamarketers.comhttp://www.marketing-seek.comhttp://www.certificate.nethttp://www.web-source.nethttp://www.theukmarketer.comhttp://www.MakingProfit.com/articles 8: GET VIRALViral marketing is that elusive creature that can literally,*literally* create a STAMPEDE of traffic to your site; just on thecontinued recommendation of others. Think Am-I-Hot-or-Not? orHotmail or Hampsterdance or ICQ or Napster...!So how do you go achieve viral marketing?Simple! Come up with a completely original, innovative, easy-to-use, easy-to-talk-about Wow!-of-a website... ORTry one of these more common easier-to-achieve approaches: - allow visitors to create virtual greeting cards on your site - create free ebooks that include content (or articles) from your site, and then heavily promote the free ebooks - put free e-mail on your site - put 'recommend-this-site' links on your site - etceteraBack to the article from Find Sticky. I actually found that articlein a newsfeed from Moreover! It seems that if you write articles ona weekly basis, then it's possible to get your articles syndicatedvia Moreover. So, with no effort from you (apart from writingregular articles) you can get a link to your site (and yourarticle) on hundreds, even thousands of other websites!http://w.moreover.com/site/publishers/index.htmlAs for Moreover - the newsfeed company - a link to their site goeson *all* syndicated content. Clever, eh!? ~ ~ ~Viral marketing brings more traffic to your site than any othermethod! But it's a lot easier talking about it than doing it! BONUS: WRITE A PRESS RELEASEWriting a press release is a good idea, but only if your siteredesign *is* newsworthy - and only you know that! - your releasewill be pretty much ignored, otherwise. If you insist on writing arelease, why not submit it to PRWeb (http://www.prweb.com). Theycheck the releases before submitting them to interested parties.They'll reject your release if it isn't properly written (ornewsworthy). They do all of this for free, too! CONCLUSION:You've worked so hard on developing your website further, with newcontent or a site redesign. And now you need to work just as hardto promote this new content! So get a promotion plan, and workthrough it, and then continually promote, promote, promote!Enjoy your journey Article Tags: Search Engines, Search Engine, Pay-per-click Search Source: Free Articles from ArticlesFactory.com