Normal 0 MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; ms... Google AdWords campaigns are built around keywords. Keywords are what make search engines valuable to users. Moreover, keywords are what make search engine advertising effective. So when you manage ads in Google AdWords, it's essential that you choose the right keywords to target. Keyword choice directly impacts how often your ads will get placed, how much you will pay, and how successful you will be at getting people to click your ads. The best keywords for Google AdWords are keywords that are most relevant to the products or services featured in your Google ad. You should include all popular variations of those keywords to match the multitude of ways people search for your products or services, including slang, idioms, colloquialisms and alternate grammar. In addition to being relevant to your ads, your keywords should be as relevant as possible to your website landing page. The reason being, Google will assign your keywords a quality score, which is based upon the relevance of your keywords. Your quality score goes a long way to determine how often your ads get placement and how much you will be charged. There are a number of ways to improve your keyword quality score: 1) SEO your website 2) Include keywords in your ads 3) Use keywords specific to your product or service First, make sure your website landing page is search engine optimized. With proper SEO, your website landing page will contain all the keywords you use in your Google AdWords campaign, which will improve each keyword quality score. Secondly, include keywords in your ads, particularly the headline. Keywords in your headline make your keywords appear much more relevant to your ads and should help increase your quality score. Thirdly, avoid keywords that are too general, as its difficult to know what is relevant to someone searching a general keyword. For example, if youre advertising Google AdWords consulting, use specific keywords like AdWords consulting and AdWords Experts and avoid general keywords like AdWords or Google AdWords. To find the best keywords for your ad campaigns, start with the specific product or service you are offering. You can then use the Google keyword tool to help you search for variations on that product or service which you can use as your own keywords. The Google keyword tool will show you not only dozens of variations on your keywords, but also how often each keyword gets searched. Naturally, youll want to choose relevant keywords that are commonly searched. Make sure you consider the various ways someone might be searching your product or service, including slang, idioms, colloquialisms and alternate grammar. As an example, imagine you are advertising services for Google AdWords copywriting. Here are some examples of which keywords you might choose for your ads: Google AdWords copywriting, AdWords copywriting, copywriting for AdWords, AdWords expert, AdWords specialist, Help with AdWords, AdWords copywriter, AdWords writer, Writer for AdWords, etc. So remember, choosing the right keywords for your Google AdWords campaign can mean spending less money on advertising, getting more placements for your ads, and attracting more clicks. Source: Free Articles from ArticlesFactory.com