Achieving success in the field of content marketing and online promotion is not a matter of joke. One has to try a couple of online marketing tools to boost ranking. In this article you will come to know how link building helps in enhancing website’s performance and improve keyword ranking. Link building is an old and effective way to improve your website ranking in search engines. It helps in passing authority to your domain and thus makes your website more trustworthy to search engines. But it is not easy to build genuine links and so if you want to push the rankings you have to take key decisions and build strategies before it is too late. Why link building is still so important? Search engines will push only those websites that has a genuine and proper link back-up. It is known to everyone that good links do push rankings in leading search engines like Google, Yahoo and Bing. You can push your website through regular content promotion and link back those posts to your main website. This is really a good strategy. Quality links to your site that your website will receive online are actually responsible for improving rankings. So, to enjoy all the benefits of the process, you must have a firm link building strategy. Guest posting to attract genuine links to your website If you want to avoid penalties for link building, do all activities that will fetch ‘natural’ links only. One of the best ways to get genuine links to your website is guest posting. Write quality content and post it in one or two popular niche blog sites. Do it and see the difference. Target pages smartly When you build a link to a page on your site, you will be passing authority both to your overall domain and to the individual page you have chosen. This allows you to thoroughly target pages of your website with specific links, building up the rankings for the most significant or notable pages of your website in addition to perk up your domain. Pace of link building process and its frequency You have to figure out how quick you want to develop your link profile. However, you must remember that speedy link building process may appear unrealistic and unnatural. Hence, it is good that you decide how frequent you would do guest blogging or posts to various outlets. Keep your strategy diverse so that your tricks never leaks. How to scale your link building campaign You must think about how your link building campaign is going to be scaled. It is important that you also know whether your strategy to build quick and natural links are benefiting you or not. Plan to analyze the entire process Analyzing and deriving an outcome of your work play a crucial role in deciding metrics. Use online tools that are available to analyze your link building process. Find whether you have to stop the project or keep continuing for better results. Stay focused! Wait for your success. What to analyze You will have to decide what the most important metrics for your "success" are going to be. Analyze the entire process of link building and the content you shared in various guest blogging sites. See the response and then come to a conclusion whether you might continue with it or pause it. Article Tags: Link Building Campaign, Link Building Process, Link Building, Building Campaign, Search Engines, Genuine Links, Building Process Source: Free Articles from ArticlesFactory.com Pamel Scout is a professional digital marketing expert who has more than 10 years of experience in the current domain. He has penned down several articles and posts on various online marketing tools and techniques which have helped him earn a lot of awards. She is associated with SZI Technologies since 5 years.