You can also invite other sites to publish your links. It is always better to have materials which can be downloaded with links directing to your website. one way links are links which will direct a user to your website from another website. The difference between this facility and two way links is that the former does not provide the backward link. This facility will in turn enhance your search engine optimization (SEO) value and give more direct traffic to the website. Most of the search engines give high importance to link value. By building upon one way links, search engines will get the message that your website is very important and popular and automatically more users will access your website. Thus your product is very easily marketed and accessible at the same time. You can build links in as many websites as you want but it is always better to build links to websites which are related to your topics. Experts say that one way links are better than two way links. This is because search engines do not have a high opinion on websites which have too much reciprocal links. There are many ways to build up on your one way links . If you have a website which is interesting and good in content, other websites will naturally follow you. They will send you request to connect your website to theirs. You have to submit your website according to the category in various web directories such as Yahoo! or DMOZ.org. You should make sure that articles advertising your website are appearing in online newsletters. You can also invite other sites to publish your links. It is always better to have materials which can be downloaded with links directing to your website. Another key thing is approaching the right SEO firm for marketing your website. They, in their work of increasing your SEO value, will certainly use one way links as an important tool. So, find a trustworthy and well established SEO company and get their help. Do not forget that you are in a highly competitive world and there will be websites which have similar content as yours. So, to gain popularity and to increase your profits, you have to try hard. One way links will certainly help you in this process. Source: Free Articles from ArticlesFactory.com one way links is one of the most important steps in optimizing your website for maximum visibility. Click here to see a recommended one way links