Millions of people enjoy using 'Ask Jeeves,' by simply typingin a question and getting back relevant search results. With many of the search ... turning to ... 'Ask Jeeves' now Millions of people enjoy using 'Ask Jeeves,' by simply typingin a question and getting back relevant search results. With many of the search engines/directories turning to paymodels, 'Ask Jeeves' now offers its own Text Sponsorship Program.A text sponsorship ad consists of a title no longer than 40characters and a description which can be up to 150 charactersin length. Your 'text ad' appears to the right on the search results page every time someone does a search that includes one of the keyphrases youve pre-selected. Only the top three bidders for each keyword/phrase is shown, so in order to beseen you need to be competitive.Your text as will also appear on other search engines thatare participating in the 'Ask Jeeves Network'. Partners include famous brands like Direct Hit, MSN, and a few others that are less known. Your ad on partner sites mayvary in position depending on each engine/ directory andwhere they choose to display them.In order to play you need to open an account (which will set you back 25.00 US dollars). Ask Jeeves uses a CPM payment model (which stands for cost per thousand). You only pay when your text ad is shown, unlike Goto.com where you pay per click. Ask Jeeves charges per impression with minimumbids of keywords/phrases being 5.00 per CPM so that translates into a 5.00 cost to you everytime your ad is shown 1,000 times.'Ask Jeeves' helps you choose your keywords and phraseswith a handy suggestion wizard. This is a good tool for coming up with search terms you may have otherwise overlooked.When setting your bid amounts, remember that you'll onlybe able to go with the minimum 5.00 per CPM if no otheradvertiser has already placed a bid on your keyword/phrase.If there are existing bids in the top three spots, youll have to overbid one of them to get your text ad to be shown for that word or phrase. All high bidders'namesand bid amounts are shown so you can plan your strategyaccordingly. Bidding is placed in .50 increments. For example, if you wanted the search phrase 'air purifiers,' and thetop 3 bids are 6.00, 7.00 and 8.00, youd have to bid 6.50to get the third position.After setting up your account, you are given a user name and a password so you can log in and add or deletelistings at will and change your bid amounts. Youll also be notified by email if someone overbids you andyour listings are bumped, meaning youve been kicked out of the top three. If you want to keep your place youllneed to log in and up your bid accordingly. Youll alsobe notified if the money in your account is running low,so you can replenish as needed.As more and more search engines and directories turn to a 'pay for listing' model, its wise to take advantageof programs like Google and Ask Jeeves to make the mostof your advertising dollar. At least youll be payingfor targeted exposure and a top listing (instead of justa listing).Youll also sleep better knowing your ad isbeing seen by those searching for your keywords/phrasesand who are definitely interested in what youre selling...and that, my friend, is your marketing dollar well spent. Source: Free Articles from ArticlesFactory.com