Posted on: 22 September, 2007
Author: Jeffrey Long
It doesn't need to be love at first sight. But your marketing message had better invoke strong feelings, or your relationship with a new prospect may never get off the ground. A good first impression is crucial. Start with an offer that is credible -- one that rates high on the legitimacy scale -- and it will create a level of trust that tells prospects you're a suitor worthy of their interest. The biggest moment in a marketing campaign is usually just that a moment. Despite your long hours spent developing a strategy, your prospects will size up your...
Continue ReadingPosted on: 20 August, 2007
Author: Cynthia Minnaar
There really is no secret to marketing internet based businesses online. If you are not getting regular sign-ups and making money daily it is not the business that is failing, but far more likely due to a shortage of targeted website visitors. Marketing internet based businesses online is a numbers game and you need high numbers in everything to make the internet work for you. This is not something to be discouraged by but rather to give you a yardstick by which to measure your progress and to encourage you to build your internet based business to the point that...
Continue ReadingPosted on: 17 July, 2007
Author: Joy Gendusa
By now you have done your homework from the last article (Direct Mail Marketing Can It Really Pay Off? Part 1) and know what product to market first. Through your research, you have figured out eve... By now you have done your homework from the last article (Direct Mail Marketing Can It Really Pay Off? Part 1) and know what product to market first. Through your research, you have figured out everything you could about the clientele that buy that particular product so you can now learn what to say to them. There are a few keys things...
Continue ReadingPosted on: 05 June, 2007
Author: Paul Ashby
There are far too many people in advertising expressing opinions about the fate (and future) of advertising. Unfortunately none of them appears to focus on the main cause of the problem, the misunderstanding of the word "communication"! Could it be that there is truth in the fact that big advertising agencies performance deteriorate when they grow beyond a certain size? Could it be that knowledge is so scarce regarding what exactly is communication? Could it be that advertising agencies have become inefficient, thus contributing to advertising failure? Could it be that Senior Management have become counter productive. Hierarchy stifles originality?...
Continue ReadingPosted on: 29 April, 2007
Author: S.A. Wilson
By and large, the top resources for affiliate marketers aren't so different than the resources for standard businesses. Of course, affiliate marketers have some unique concerns: payment scale, new affiliate opportunities, where to place links, etc. But affiliate marketers are the most successful when they don't think of their sites as "dummy" sites, but full-fledged business opportunities. Another way of stating this is an affiliate marketing business and the host business are one and the same. For both affiliates and marketers, one of the most important tools available is the site meter. Affiliate marketers should check in and out clicks....
Continue ReadingPosted on: 24 April, 2007
Author: Paul Ashby
Before I go on, I must emphasise that on no account let your Advertising Agency tempt you into spending big bucks on the Web. Already the Advertising-as-Usual crowd is pouring billions into the Web, however be warned, as they said in the "Cluetrain Manifesto", "So you advertise on the Internet so what"? ...Media, finally bite the dust! Because no longer is the Marketing message, "We want your money". To day the Marketing message has to be "We want your opinions". Because the moment you put that into real practice you can have everything you've always wanted, sales, customer relationships and...
Continue ReadingPosted on: 24 April, 2007
Author: Paul Ashby
You really do have to do something about the problem of Clutter. We live in an over informed world where people everywhere are turning away from all the meaningless information they are awash with Clutter. That dreadful word that came into vogue in the late 1960s and was applied to the proliferation of advertising messages the consumer could be exposed to during the course of his or her working day. More accurately the term was "commercial clutter", however we much prefer "meaningless noise" So youre in Advertising/Marketing. To day, more than ever before your success will depend on how the...
Continue ReadingPosted on: 05 February, 2007
Author: Monica Corral-Lorica
Good news! Now there is an easier way to manage your Google AdWords accounts and ad campaigns right from your desktop. This is through the Google AdWords Editor. This article defines Google AdWords Editor and presents its many benefits in terms of online advertising and web marketing. Updating and managing your Google AdWords accounts and ad campaigns are made easy through the use of the new Google AdWords Editor. The Google AdWords editor is Googles answer to the need of web marketers and online advertisers for flexibility and ease of Google adwords accounts management. Definition of Google AdWords Editor Google...
Continue ReadingPosted on: 24 January, 2007
Author: Judy Cullins
Do you want your advanced article marketing to work so well, you will realize triple, even quadruple sales at your site? And, never have to go back to expensive, hard work publicity or marketing campaigns? Now, you can get a head start to get more visibility for your book or business and high sales when you pay attention to these mistakes many new article authors make. Have you submitted articles to the high-traffic web sites and article directories, but had few people come to your site to buy? Do you want your advanced article marketing to work so well, you...
Continue ReadingPosted on: 10 December, 2006
Author: Judy Cullins
Most authors assume that only non-fiction can promote well by advanced article marketing. Wait a minute. Fiction writes can too. When you write a great excerpt and post it, fiction lovers will see it and come back to where you sell your book, whether it be your print on demand web site or your own. Like Mrs. Field's toll-house cookies, you give a tasteof your book free to thousands of people online who want your particular information. Like an article, set up a dramatic incident from your story. Give it a new introduction and conclusion. Then, in your signature file...
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