Posted on: 15 July, 2003
Author: Charlie Cook
... a business is like any game. If you know the rules you are much more likely to win. All to often small ... spend their limited time and money on ... ... making calls, Marketing a business is like any game. If you know the rules you are much more likely to win. All to often small businesses spend their limited time and money on advertising, networking, making calls, mailings, meeting with prospects, yet only achieve middling results. The problem isnt that they dont know their business or provide high quality products and services, its that they dont know...
Continue ReadingPosted on: 08 July, 2003
Author: Willie Crawford
... every ... I come across could ... his web sales. Some could generate ten timesthe sales with only a few hours work. Yet, most ... to what they *need* to do to ma Practically every webmaster I come across could easilyincrease his web sales. Some could generate ten timesthe sales with only a few hours work. Yet, most seemoblivious to what they *need* to do to make this happen.They just plod along without implementing this one simplechange, and expecting to miraculously start making a lotmore sales from their website.What is this one thing that practically any webmastercan do -...
Continue ReadingPosted on: 15 May, 2003
Author: Marcia Yudkin
"Yours free!" It's a rare head that doesn't turn at that news. By offering freebies that zero in on the ... and desires of your target market, you can take ... of this powerful ... "Yours free!" It's a rare head that doesn't turn at that news. By offering freebies that zero in on the interests and desires of your target market, you can take advantage of this powerful psychological appeal to grow your business. And by choosing giveaways with news value for your audience, you can easily enlist the aid of the media in spreading the word about your...
Continue ReadingPosted on: 14 May, 2003
Author: Rusty Cawley
The whole point of PR ... is to use the news media to attract new clients and ... So doesnt it make sense to get the most out of the ... that you ... are seven ways to d The whole point of PR Rainmaking is to use the news media to attract new clients and customers. So doesnt it make sense to get the most out of the publicity that you generate?Here are seven ways to do just that:1. Focus on the print media: Yes, its great to get your face on TV or your voice on radio. But...
Continue ReadingPosted on: 25 February, 2003
Author: Willie Crawford
That's a very bold title, and even more ... because I DOget all of the ... I want on a ... basis. Howcan this be true and how do I do it?First of all, I do have limits on the num That's a very bold title, and even more impressive because I DOget all of the subscribers I want on a continuous basis. Howcan this be true and how do I do it?First of all, I do have limits on the number of subscribers thatI want. How many subscribers I desire on a list depends upon thepurpose of that list....
Continue ReadingPosted on: 23 February, 2003
Author: Scott
Got one? Two? Three?If you have ... then you should have at least one Unique Selling ... (USP). The more REAL ones you have, the better - for your ... your business ... Got one? Two? Three?If you have competitors, then you should have at least one Unique Selling Proposition (USP). The more REAL ones you have, the better - for your Branding, your business recognition, and your sales!We all have competitors, and the more you have, the more important it is that you have a Unique Selling Proposition (at least one).Allow me to explain. Let's use a recent example...
Continue ReadingPosted on: 01 February, 2003
Author: Peg Bastin
What do you need? Information on website building,a good article, a new resource, exposure for yourbusiness? Ask a publisher! Chances are, they havewhat you need, or can get it for you.Publishers are ... What do you need? Information on website building,a good article, a new resource, exposure for yourbusiness? Ask a publisher! Chances are, they havewhat you need, or can get it for you.Publishers are your friends and most importantly,your link to content and ideas to help your business.If you take the time to read the ezines you subscribeto, you can learn the latest information to helpyourself promote your products.Need...
Continue ReadingPosted on: 23 December, 2002
Author: Judine Slaughter
"Articles that Sell" by Bonnie Jo DavisPublished by: Davis Virtual AssistanceGenre: Business/MarketingDescription: IngeniousHow can you effectively and inexpensively promote your business on the Inter... "Articles that Sell" by Bonnie Jo DavisPublished by: Davis Virtual AssistanceGenre: Business/MarketingDescription: IngeniousHow can you effectively and inexpensively promote your business on the Internet? But, all you have is a one page website and your site can't possibly attract a lot of traffic. Plus, you don't know how to find the people interested in what you have to sell. Never fear...help is here. "Articles that Sell" eliminates of all of the self doubt of advertising your...
Continue ReadingPosted on: 28 September, 2002
Author: Todd Brabender
4th Quarter Publicity = 1st Quarter ProsperitybyTodd F. Brabender-Spread The News PR, Inc.As the year starts to wind down, many businesses and entrepreneurs aremaking plans and budgets for the year 20... 4th Quarter Publicity = 1st Quarter ProsperitybyTodd F. Brabender-Spread The News PR, Inc.As the year starts to wind down, many businesses and entrepreneurs aremaking plans and budgets for the year 2003. Those plans could includeanything from setting up goals for new products to preparing marketing,sales and PR/publicity campaigns. When it comes to your publicity plan, WHENyou launch your campaign can be just as important to what and how youlaunch.HOLIDAY...
Continue ReadingPosted on: 04 June, 2002
Author: Scott T. Smith
Most Web business owners have limited ... ... so itonly makes sense to invest in ... that really works. Todaythe top two ways people find what they want online are ... ind Most Web business owners have limited marketing resources, so itonly makes sense to invest in marketing that really works. Todaythe top two ways people find what they want online are throughsearch indexes, and through links.Which means, search engine optimization (SEO) and targeted linkbuilding are the top marketing tactics today that are worth yourinvestment. You can certainly choose one or the other, buthere's why we recommend you do both:SEO...
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