Posted on: 16 June, 2005
Author: Sally Hodge
Theres a lot to be said for the value of editorial side coverage, but you cant count on people acting on what they read or even remembering it for long. The smarter bet is to find ways to leverage your coverage to enhance the odds of driving more prospects in. Here are some fairly easy ways to do it: Maybe it played for Kevin Costner in Field of Dreams, but that paraphrased line Print it and they will come doesnt necessarily work in real life. Theres a lot to be said for the value of editorial side coverage,...
Continue ReadingPosted on: 05 June, 2005
Author: David Starr
Are you aware of how vitally important and valuable CONTENT is to your online business? In fact, content can do more to build your business and profits than just about any other resource or service available. Following is a list of 5 key ways that content can help build your traffic, subscribers, and customers starting today!... 1. Boost your search engine ranking and daily visitor count by posting keyword rich articles and content on your web-site. For example, if your business involves offering products and services related to fitness, posting fitness related articles and content will attract unlimited prospective customers...
Continue ReadingPosted on: 19 May, 2005
Author: Alexandria K. Brown
Publishing an e-zine is the ideal opportunity to showcase your business. By sharing your knowledge and expertise, you build credibility as an expert, while spreading the word about your services and p... Publishing an e-zine is the ideal opportunity to showcase your business. By sharing your knowledge and expertise, you build credibility as an expert, while spreading the word about your services and products. While sometimes you'll have dozens of content ideas, other times you'll find yourself staring at a blank computer screen, grumbling that its publishing time again. Well, have no fear! Here are 11 quick (and good) content...
Continue ReadingPosted on: 13 May, 2005
Author: Kevin OHara
Searching online can be fun, but you sometimes need to be creative. If youve been searching online for a while, you've probably found numerous ways to find what you are looking for. But when it comes to promoting your online business, the trick is how to attract potential customers. When using pay per click advertising your goal might be to pay the big bucks for some of those search terms that only big business can afford. Lets use casino for example. The only way to ever come close to the big casinos is to start small. Increase the amount of...
Continue ReadingPosted on: 12 May, 2005
Author: Bonnie Davis
Read through the hundreds of forums and bulletin boards on the internet and you will find dozens of threads centering on the lack of web site traffic. All the other remaining threads bemoan the ... Read through the hundreds of forums and bulletin boards on the internet and you will find dozens of threads centering on the lack of web site traffic. All the other remaining threads bemoan the difficulty of getting visitors to return long enough to buy something. Then there are the threads about the complexity of getting listed and ranked well in important search engines. All of...
Continue ReadingPosted on: 07 May, 2005
Author: David A. Wells
Your business depends on the success of your marketing efforts. If your marketing works, youll get rich. If it doesnt youll go broke. Its simple. The key to pursuading your customers is knowing them. You have to understand theminside and out. While I dont pretend to know your market as well as you do, there are a few things every customer wants. Your customers want a good deal. Sounds like a no-brainer but theres a lot that goes into this. The rate you get for your client should be as low as you can get it. The program you sell...
Continue ReadingPosted on: 28 April, 2005
Author: Alexandria K. Brown
There are many Web sites I visit every day and will probably never return to again. It's not that I didn't like the site, or that I wasn't interested in the topic, services, or products offered. It's just that I wasn't ready to take action right now. So I clicked away and will probably forget about them. The danger of this happening at YOUR site is that you just lost a great prospect. After all, I'm pre-qualified. I was already interested in what you had to offer. I likely found your site via a search engine, Web directory, advertisement, article,...
Continue ReadingPosted on: 24 April, 2005
Author: Wendy McClelland
One of the most important things to do now that youve started a business is to TELL THE WORLD! But HOW? It can be very expensive and time consuming if not done properly. Here's some inexpensive publicity and marketing ideas to help you get recognition for your new venture. You've picked a great name for your company, made a list of your potential clients, incorporated your business and you're ready to go. What next? Well, you need to find as many ways as possible to tell people you're in business, and why they should do business with you! One of...
Continue ReadingPosted on: 19 April, 2005
Author: Ron. A. Welsh
Marketing's greatest growth potential is in the international arena. Copywriters, technical writers, web content writers and graphic designers play a vital role in global expansion. Whether you live in Darwin, Dallas, Dublin or Dubai, the world can be your marketplace. Global markets require global marketers. Even though we are practically joined at the hip via the web, global marketing doesn't mean duplication of copy from one country another. Copy written for the U.S. market will more often than not sell little in other countries and vice versa because many U.S. terms could be misinterpreted. However, writing techniques derived and proven...
Continue ReadingPosted on: 28 March, 2005
Author: Lala C. Ballatan
Owners of small or big businesses, managers and heads of companies and even officers of social organizations eventually avail of business card printing services. Why? It is a well known fact that business cards are important advertising tools getting you recognition above other competitors. Once distributed depending on its paper and design quality, business cards maintain in the prospective clients hands. Do you and your company need business cards printed out for distribution among your clients? Depending on your budget and preferred style and design, different forms of printing can be availed from printers online and one of them is...
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