Posted on: 25 February, 2005
Author: Joy Gendusa
Its a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or services are the ones who have paid for them before. Its also a fact that ... Its a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or services are the ones who have paid for them before. Its also a fact that it costs far less money to keep a customer than it does to go out and get a new one. These are the two reasons...
Continue ReadingPosted on: 25 February, 2005
Author: Joe Niewierski
Its a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or services are the ones who have paid for them before. Its also a fact that it costs far less money to keep a customer than it does to go out and get a new one. These are the two reasons that using direct mail postcards to keep in touch with your customer database is a must. There are a few rules to follow when marketing to contacts in your company database. Rule #1: Collect all of their information....
Continue ReadingPosted on: 06 February, 2005
Author: Alan Matthews
Speed networking is a contradiction in terms.The whole point of networking is to build relationships over time so that people get to know and trust you.The point of speed networking is to see how ma... Speed networking is a contradiction in terms.The whole point of networking is to build relationships over time so that people get to know and trust you.The point of speed networking is to see how many people you can talkto in the shortest possible time. The format may vary but the basicapproach is the same, you get 30 or 60 seconds to speak to someone,then you...
Continue ReadingPosted on: 11 January, 2005
Author: John Jordan
Last issue, I talked about increasing your Brand Love-- meaning to increase the affection that prospects and customers feel toward your business.Why?Because increasing "affection" will build relations... Last issue, I talked about increasing your Brand Love-- meaning to increase the affection that prospects and customers feel toward your business.Why?Because increasing "affection" will build relationships. Those relationships, if made strong enough by increased Brand Love, build a bridge for prospects to become customers. To some, that bridge might be made of rope, swaying in the breeze, complete with wooden planks. To others, it will be a mighty stone structure. It all...
Continue ReadingPosted on: 10 January, 2005
Author: Marketing Basics
By Bridey M. ... by ... Basics Never before has there been such a frenzy to start a ... ... This is in large part due to the growing number of ... that are cr By Bridey M. OrthRe-published by Marketing Basics Never before has there been such a frenzy to start a home-based business. This is in large part due to the growing number of opportunities that are cropping up each day. If you're looking for a way to work from home there's a veritable smorgasbord of businesses to choose from. But what's hot today are Internet-related businesses. Whether...
Continue ReadingPosted on: 02 December, 2004
Author: Angie Dixon
Time was, in the country, the local doc was as likely to get paid with a couple of chickens as a couple of dollars. Doctors these days wont stand for that, of course, but while some people have mov Time was, in the country, the local doc was as likely to get paid with a couple of chickens as a couple of dollars. Doctors these days wont stand for that, of course, but while some people have moved completely away from barter and stayed there, others have embraced it wholeheartedly.Today I worked on a barter deal with a web designer...
Continue ReadingPosted on: 23 November, 2004
Author: Raam Anand
Why JV's Fail & 5 Steps To Ensure Your Joint Venture ... Raam ... Internet ... related ezines have carried at least one article on Joint ... probably ... are THE MOST pr Why JV's Fail & 5 Steps To Ensure Your Joint Venture Succeedsby Raam AnandMost Internet Marketing related ezines have carried at least one article on Joint Ventures; probably many.JV's are THE MOST preferred and fastest way to increase sales and cash flows.It's no longer a secret!Everyone knows a good JV is the master key to online success.But... why many people are failing to use this master key?...
Continue ReadingPosted on: 07 November, 2004
Author: Nancy Fraser
You enjoy what you do. In fact, you love your product and want to tell everyone about it.Well, I hate to tell you this, but no one cares! Think about the last major purchase you ... a car did You enjoy what you do. In fact, you love your product and want to tell everyone about it.Well, I hate to tell you this, but no one cares! Think about the last major purchase you made maybe a car did you buy it because the salesman told you about all the features it had or did you buy it because you...
Continue ReadingPosted on: 12 October, 2004
Author: Tara Kachaturoff, Executive Coach
Its a dream come true. Youve been invited to appear on a local or national ... program to talk about your ... your new book, or perhaps an ... Now what should you do? While a tel Its a dream come true. Youve been invited to appear on a local or national television program to talk about your business, your new book, or perhaps an invention. Now what should you do? While a television appearance can seem overwhelming at first, following this advice will make it an interesting, fun, and enjoyable experience.1. Details, details, and more details. The more you...
Continue ReadingPosted on: 11 September, 2004
Author: Susan Friedmann, CSP
How did Hotmail gain over 12 million ... in 18 months? How did the very low budget movie The Blair Witch Project become such an ... ... ... The answer lies in the power How did Hotmail gain over 12 million subscribers in 18 months? How did the very low budget movie The Blair Witch Project become such an incredibly successful phenomenon? The answer lies in the power of buzz. Buzz or word-of-mouth marketing influences more people to buy, or not to buy products and services, than most other forms of marketing. Why is it so powerful? Basically, we have...
Continue Reading